Cartaz orienta população a como fazer denúncia anônima para ajudar a esclarecer caso de mulher assassinada em pet shop em Ubatuba, SP

Cartaz foi colado em poste, orientando moradores que souberem de qualquer informação sobre o crime a procurarem a Polícia Civil. Nesta quarta-feira (9), o ex-marido de Camila foi preso pela polícia, suspeito de ser o mandante do crime. O atirador ainda não foi identificado. Cartaz pedindo ajuda para esclarecer crime… Continue lendo

Crowd or audience? What football can teach us about content marketing

We all know that football is the most popular and democratic sport there is — perhaps the main common thread connecting thousands of cultures around the world. Modern football is a phenomenon, and one of the sport’s most significant turning points lies in the new model of relationships between clubs… Continue lendo

Benefits and strategies for advertising on tiktok

January 19, 2025, will be remembered in U.S. history as the day TikTok went offline nationwide due to government sanctions, impacting approximately 170 million American users. Although the ban was lifted shortly after, such actions inevitably create uncertainty for both users, who rely on the platform in their daily lives,… Continue lendo

Why should you invest in programmatic advertising?

Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps even more importantly, where to invest. Programmatic advertising emerges as an innovative solution to promote your brand, business, services, or any other objective, allowing you… Continue lendo

Stop Working for Change Colombia: overcoming stereotypes behind the wheel

A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have… Continue lendo

PR KPIs: How to Measure the Impact of Public Relations?

PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering… Continue lendo

Do AI-Generated Content Really Negatively Impact SEO?

After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we… Continue lendo

Multimarket Communication: how is Brand Positioning in LATAM?

Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated… Continue lendo