A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have… Continue lendo
Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps even more importantly, where to invest. Programmatic advertising emerges as an innovative solution to promote your brand, business, services, or any other objective, allowing you… Continue lendo
COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9 million units, with a 29 % share of devices with 5G technology, representing an approximate growth of 63 %. This progress reflects a greater adoption… Continue lendo
PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering… Continue lendo
When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a… Continue lendo
After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we… Continue lendo
Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated… Continue lendo
Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the street blocos and processions, the dazzling costumes, and the bohemian atmosphere. Despite its grandeur, its origins are neither Brazilian nor Latin American. Precisely for this… Continue lendo
A Raytheon disponibilizou recentemente a edição de 2025 do seu renomado pôster “Navios e Submarinos da Marinha dos EUA”. Este pôster anual oferece uma visão abrangente de todos os navios comissionados na frota naval dos Estados Unidos, em construção e planejados, servindo como um recurso valioso para entusiastas e profissionais… Continue lendo
Evento híbrido debateu temas estratégicos como economia do mar, energia e meio ambiente, e lançou três livros voltados à área de Defesa O Laboratório de Simulações e Cenários (LSC) da Escola de Guerra Naval (EGN) promoveu, entre os dias 2 e 4 de abril, a quarta edição da Jornada de… Continue lendo
